GET A QUOTE

Privacy Policy

Effective Date: April 17, 2026

Lawn Theory, LLC (Lawn Theory, Company, we, us, or our) is a veteran-owned exterior property services company headquartered in Aldie, Virginia 20105, serving communities throughout Loudoun County, Fairfax County, Prince William County, and the broader Northern Virginia region. We are committed to protecting the privacy and personal information of our clients, website visitors, and prospective customers.

This Privacy Policy explains what information we collect, how we use and protect it, and your rights under applicable law — including the Virginia Consumer Data Protection Act (VCDPA), the Children’s Online Privacy Protection Act (COPPA), and the CAN-SPAM Act. By using our website at lawn-theory.com or engaging our services, you agree to the practices described in this Policy.

1. Information We Collect

1.1 Client Contact Information

When you request a quote, schedule a service, or contact us, we collect:

  • Full name, mailing address, property address, email address, and phone number
  • Property type and ownership status
  • Preferred contact method and availability windows
  • HOA and community association information relevant to permitting or service access

1.2 Project and Job Site Data

For construction and general contracting projects (outdoor kitchens, patios, pergolas, decks, retaining walls, fences, pool surrounds, and similar outdoor living structures), we may collect and retain:

  • Property surveys, plot plans, and site measurements
  • Permit application data submitted to Loudoun County, Fairfax County, Prince William County, or other applicable jurisdictions
  • HOA architectural review submissions and approvals
  • Soil conditions, grading, drainage, and subsurface findings noted during site assessment
  • Utility mark-out records and MISS UTILITY / VA 811 call documentation
  • Job-site photographs and progress documentation (see Section 1.3 below)

1.3 Photography, Video, and Media

Lawn Theory documents its work through before-and-after photography and video for quality assurance, portfolio development, marketing, and insurance purposes. By engaging our services, you grant Lawn Theory a non-exclusive, royalty-free license to use photographs and videos of completed work at your property for marketing, social media, our website portfolio, and promotional materials. Where reasonably practicable, we will not include personally identifiable information (such as full street addresses or faces of residents) in publicly shared media. You may opt out of this use at any time by notifying us in writing.

1.4 Financial and Payment Information

We collect information necessary to process payments and manage project financing, including:

  • Invoice and billing address
  • Payment method type (credit card, check, ACH) — we do not store full card numbers; payment processing is handled by PCI-DSS-compliant third-party processors
  • Deposit and balance payment records
  • Financing application data if third-party financing is arranged
  • Insurance claim information when services are related to storm damage, property claims, or homeowner’s insurance coverage

1.5 Insurance and Licensing Documentation

In connection with certain projects, we may request or receive:

  • Homeowner’s insurance policy information or adjuster contact details
  • HOA bylaws and CCR documents relevant to approved materials or construction standards
  • Copies of permits, certificates of occupancy, and inspection records

1.6 Website and Technical Data

When you visit lawn-theory.com, we automatically collect:

  • IP address, browser type, operating system, and device identifiers
  • Pages visited, time spent on pages, and referring URLs
  • Form submissions and click-through behavior
  • Cookie and tracking data (see Section 4)

1.7 Communications

We retain records of emails, text messages, and communications you send us, including service requests, complaints, and inquiries, for customer service and legal compliance purposes.

2. How We Use Your Information

We use collected information for the following purposes:

  • To provide, schedule, and manage landscaping, general contracting, and pressure washing services
  • To generate and deliver estimates, proposals, contracts, invoices, and change orders
  • To obtain required permits and regulatory approvals from applicable Virginia jurisdictions
  • To communicate with you about your project, schedule changes, or service updates
  • To send transactional emails and service confirmations (CAN-SPAM compliant)
  • To send marketing communications, newsletters, or seasonal promotions where you have consented or where applicable law permits
  • To enforce our Terms of Service and contractual obligations, including mechanic’s lien rights under Virginia Code § 43-1 et seq.
  • To comply with legal obligations, respond to regulatory inquiries, and defend legal claims
  • To improve our website, services, and customer experience
  • To process payments and maintain financial records

3. Legal Bases for Processing (VCDPA)

Lawn Theory processes personal data under the following bases recognized by the Virginia Consumer Data Protection Act (Va. Code § 59.1-571 et seq.):

  • Performance of a contract — processing necessary to provide services you requested
  • Legitimate interests — business operations, fraud prevention, marketing to existing customers, and protecting our legal rights
  • Consent — where we rely on your affirmative consent, such as for optional marketing emails or use of project photography
  • Legal obligation — compliance with Virginia law, IRS recordkeeping, and other applicable regulations

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality, analyze traffic, and support marketing efforts. Categories of cookies we use include:

  • Essential cookies — required for website operation (cannot be disabled)
  • Analytics cookies — Google Analytics and similar tools that measure website traffic and visitor behavior in aggregate
  • Marketing and retargeting cookies — to deliver relevant advertising on third-party platforms (Google, Meta) if applicable

You may manage cookie preferences through your browser settings. Disabling non-essential cookies will not affect your ability to receive our services. We do not respond to browser-based Do Not Track (DNT) signals at this time, but we honor opt-out requests submitted directly to us.

5. Data Sharing and Third Parties

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share information with:

  • Service providers and subcontractors — laborers, specialty trade subcontractors, material suppliers, and permit expeditors who assist with project delivery, subject to confidentiality obligations
  • Payment processors — PCI-DSS-compliant processors who handle credit card and ACH transactions
  • Permit and regulatory authorities — Loudoun County, Fairfax County, Prince William County, DPOR, HOAs, and other governmental bodies as required by law
  • Insurance companies and adjusters — when services relate to insurance claims
  • Legal and accounting professionals — attorneys, CPAs, and business advisors under professional confidentiality obligations
  • Law enforcement or courts — when required by valid legal process, subpoena, court order, or applicable law
  • Business successors — in connection with a merger, acquisition, or sale of business assets, subject to equivalent privacy protections

6. Your Rights Under the VCDPA

Virginia residents have the following rights with respect to their personal data:

  • Right to Access — confirm whether we process your personal data and obtain a copy
  • Right to Correction — request correction of inaccurate personal data
  • Right to Deletion — request deletion of personal data we hold about you, subject to legal retention obligations
  • Right to Portability — receive a copy of your personal data in a portable format
  • Right to Opt Out of Targeted Advertising — opt out of the use of your data for targeted advertising or profiling for decisions with legal or significant effects
  • Right to Non-Discrimination — we will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at privacy@lawn-theory.com or by mail at Lawn Theory, LLC, Aldie, Virginia 20105. We will respond within 45 days as required by law. You may appeal a denied request by contacting us at the same address. If your appeal is denied, you may contact the Virginia Attorney General.

7. Children’s Privacy (COPPA)

Important:  Our services and website are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it promptly in accordance with the Children’s Online Privacy Protection Act (COPPA), 15 U.S.C. § 6501 et seq.

8. Email Communications (CAN-SPAM)

In compliance with the CAN-SPAM Act (15 U.S.C. § 7701 et seq.), all commercial email communications from Lawn Theory will:

  • Clearly identify Lawn Theory as the sender
  • Include a physical mailing address in each message
  • Include a clear and conspicuous unsubscribe mechanism
  • Honor opt-out requests within 10 business days
  • Not use deceptive subject lines or misleading header information

Transactional emails related to your active service agreements, invoices, or scheduling are not marketing communications and may be sent regardless of marketing opt-out status.

9. SMS and Text Messaging (10DLC)

SMS CONSENT NOTICE:  By providing your mobile phone number to Lawn Theory and opting in to text message communications, you consent to receive SMS and MMS messages from Lawn Theory, LLC. Message and data rates may apply. Message frequency varies. You may opt out at any time by replying STOP.

9.1 10DLC Registration and Campaign Compliance

Lawn Theory, LLC sends business text messages through the 10-Digit Long Code (10DLC) system as regulated by the major U.S. wireless carriers and overseen by The Campaign Registry (TCR). Our SMS program is registered with TCR under the applicable use case for small business customer communications. All messages are sent in compliance with the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227, CTIA Messaging Principles and Best Practices, and applicable carrier requirements.

9.2 Types of Text Messages We Send

Lawn Theory may send the following categories of SMS/MMS messages:

  • Transactional messages — appointment confirmations, scheduling reminders, crew arrival notifications, service completion confirmations, and follow-up satisfaction requests
  • Service updates — weather-related delays, rescheduling notifications, job-site access reminders, and permit status updates
  • Billing and payment reminders — invoice delivery notifications and payment due reminders
  • Marketing messages — seasonal promotions, service announcements, and special offers (only where you have provided express written consent)

9.3 Opt-In and Consent

We will only send you marketing SMS messages if you have provided express written consent through one of the following methods:

  • Submitting a contact or quote request form on lawn-theory.com that includes an SMS opt-in checkbox
  • Providing your mobile number and verbally or electronically confirming consent during a service consultation
  • Texting a designated keyword to our business number as instructed in a marketing promotion

Transactional and service-related text messages may be sent based on your existing business relationship with Lawn Theory, consistent with TCPA established business relationship provisions, without a separate marketing opt-in.

9.4 Opt-Out Instructions

You may opt out of SMS communications at any time using any of the following methods:

  • Reply STOP to any text message you receive from us — you will be immediately unsubscribed and receive a one-time confirmation message
  • Reply HELP to receive help and contact information
  • Contact us at contact@lawn-theory.com or by calling our main business number to request removal from SMS communications

After opting out of marketing messages, you may still receive transactional messages related to active service agreements (such as appointment confirmations or crew arrival notices) unless you also request removal from all business communications. Opt-out requests are processed promptly and will be honored within one business day.

9.5 Message Frequency and Costs

Message frequency varies based on your service activity and preferences. During active projects, you may receive multiple messages per week. During off-season or inactive periods, frequency will be lower. Standard message and data rates charged by your wireless carrier may apply to messages you send and receive. Lawn Theory does not charge separately for SMS communications. Contact your wireless provider for details on your plan’s messaging rates.

9.6 Supported Carriers

SMS messaging is supported by all major U.S. wireless carriers including AT&T, Verizon, T-Mobile, US Cellular, and their affiliated networks. Carrier delivery is not guaranteed for all networks, and Lawn Theory is not liable for delayed or undelivered messages due to carrier issues.

9.7 Phone Number Data

Your mobile phone number is used solely for communications with you as described in this section. We do not sell, rent, or share your mobile phone number with third-party marketers. Your number may be shared with our SMS platform provider (a service provider acting on our behalf) solely for the purpose of message delivery. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

10. Data Retention

We retain personal data for as long as necessary to fulfill the purposes described in this Policy, including:

  • Active client records — for the duration of the service relationship plus 7 years to comply with Virginia contractor and tax recordkeeping requirements
  • Project and permit documentation — for a minimum of 10 years following project completion, consistent with Virginia’s statute of repose for construction defect claims (Va. Code § 8.01-250)
  • Financial records — 7 years per IRS and Virginia Department of Taxation requirements
  • Marketing communications — until you opt out
  • Website analytics — per the applicable platform’s data retention policy (typically 26 months for Google Analytics)

11. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encrypted transmission of sensitive data, access controls limiting information to personnel with a business need to know, and secure document handling procedures. However, no method of transmission or storage is 100% secure. In the event of a data breach affecting Virginia residents, we will comply with the notification obligations under the Virginia Consumer Data Protection Act and Virginia’s breach notification law (Va. Code § 18.2-186.6).

12. Third-Party Links

Our website may contain links to third-party websites (including manufacturer product pages, supplier sites, or governmental permit portals). We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies.

13. Updates to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on our website with a revised effective date. Your continued use of our website or services following such posting constitutes your acceptance of the updated Policy.

14. Contact Us

For privacy-related inquiries, to exercise your VCDPA rights, or for questions about this Policy:

Lawn Theory, LLC

Fairfax, Virginia 22033

Website: lawn-theory.com

Email: support@lawn-theory.com

Scroll to Top