Privacy Policy

Effective Date: July 8, 2026  |  Last Updated: July 8, 2026

Lawn Theory LLC (“Lawn Theory,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use and share it, the choices you have, and the rights you may exercise when you visit lawn-theory.com (the “Site”), request an estimate, or use our lawn care, landscaping, outdoor living, and exterior cleaning services (collectively, the “Services”).

By using the Site or Services, or by providing your information to us, you agree to this Privacy Policy. If you do not agree, please do not use the Site or Services.

1. Who We Are

Lawn Theory is a veteran-owned outdoor property services company serving Northern Virginia. For privacy questions, contact us at:

• Lawn Theory LLC
• 12567 Summit Manor Dr, Fairfax, VA 22033
• Phone/Text: (703) 650-5655
• Email: legal@lawn-theory.com

2. Information We Collect

a) Information you provide to us. When you request a quote, book a walkthrough, contact us, subscribe to updates, or apply for a job, you may provide: your name, email address, phone number, mailing/service address, property details, the services you are interested in, appointment preferences, payment-related information, and any other information you choose to share in a message or form.

b) Information collected automatically. When you use the Site, we and our service providers may automatically collect: IP address, device and browser type, operating system, pages viewed, referring/exit pages, links clicked, and dates/times of access. We collect this through cookies, pixels, and similar technologies (see Section 6).

c) Call and text data. If you call or text a number on our Site, we may use call-tracking and messaging services (such as CallRail and our CRM) to record the phone number, call/message time and duration, and related analytics to route your inquiry and improve our Services. Calls may be recorded where permitted by law and disclosed to you.

d) Information from third parties. We may receive information from advertising and analytics partners, mapping/geolocation providers, and our customer-relationship-management (CRM) platform.

3. How We Use Your Information

• Provide, schedule, and perform the Services and respond to your requests;
• Prepare and deliver written, line-item estimates and follow up on quotes;
• Communicate with you by phone, email, and text message about your project, appointments, service updates, and support;
• Process payments and maintain records;
• Send marketing, seasonal tips, and promotional messages (which you can opt out of at any time);
• Operate, maintain, secure, and improve the Site and Services;
• Measure and analyze traffic, advertising, and performance;
• Detect, prevent, and address fraud, security, and technical issues; and
• Comply with legal obligations and enforce our Terms of Service.

4. SMS / Text Messaging & A2P 10DLC Program Terms

Lawn Theory offers text (SMS/MMS) messaging so we can respond to inquiries, confirm appointments, send quotes and service updates, and (with your consent) send occasional promotional offers. Our messaging program is operated in compliance with applicable law and the CTIA Messaging Principles and Best Practices, and our business messaging is registered under the carriers’ Application-to-Person (A2P) 10DLC framework.

• Consent. By providing your mobile number and opting in (for example, by submitting a form that includes messaging consent, texting us first, or checking a consent box), you agree to receive recurring automated and non-automated text messages from Lawn Theory at the number provided. Consent is not a condition of purchasing any goods or services.
• Message types. Messages may include appointment reminders and confirmations, quotes and estimates, service and crew updates, account or billing notices, replies to your inquiries, and, if you opt in to marketing, seasonal tips and promotions.
• Message frequency. Message frequency varies based on your interaction with us.
• Cost. Message and data rates may apply. Your mobile carrier’s standard rates apply to all messages.
• Opt-out. You can cancel the SMS service at any time by replying STOP to any message. After you send STOP, we will send a one-time confirmation and will not send further messages unless you opt in again.
• Help. Reply HELP for help, or contact us at (703) 650-5655 or legal@lawn-theory.com.
• Carriers. Wireless carriers are not liable for delayed or undelivered messages.
• No sharing of consent or opt-in data. Text messaging originator opt-in data and consent are not shared with any third parties for marketing or promotional purposes. We do not sell, rent, or share your mobile phone number or SMS consent with third parties.

5. How We Share Information

We do not sell your personal information for money. We may share information as follows:

• Service providers. With vendors who perform services for us—such as hosting, CRM/scheduling, call tracking, payment processing, email/SMS delivery, and analytics—bound by contract to protect your information and use it only to provide services to us;
• Advertising & analytics partners. With providers such as Google Analytics and Google Tag Manager to measure and improve performance and, where applicable, deliver relevant advertising (subject to your choices in Section 6 and 8);
• Legal and safety. When required by law, subpoena, or legal process, or to protect the rights, property, or safety of Lawn Theory, our customers, or others;
• Business transfers. In connection with a merger, acquisition, financing, or sale of assets, subject to this Policy; and
• With your direction or consent. When you ask us to share your information.

As stated in Section 4, SMS opt-in and consent data is never shared with third parties for marketing.

6. Cookies & Tracking Technologies

We use cookies, pixels, tags, and similar technologies to operate the Site, remember preferences, analyze usage, and support advertising and remarketing. This may include tools such as Google Analytics 4, Google Tag Manager, and call-tracking scripts. You can control cookies through your browser settings and, where offered, through cookie/consent banners. Disabling cookies may affect Site functionality.

7. Data Retention

We retain personal information for as long as needed to provide the Services, maintain business and financial records, resolve disputes, comply with legal obligations, and enforce our agreements. When no longer needed, we securely delete or de-identify it.

8. Your Privacy Choices & Rights

Marketing. You may opt out of marketing emails by using the unsubscribe link, and opt out of marketing texts by replying STOP.

State privacy rights (including Virginia VCDPA, California CCPA/CPRA, and similar laws). Depending on where you live, you may have the right to: (i) confirm whether we process your personal data and access it; (ii) correct inaccuracies; (iii) delete personal data; (iv) obtain a portable copy; and (v) opt out of the sale of personal data or targeted advertising. We do not sell personal information or process it for “sales” as commonly understood. To exercise your rights, contact us at legal@lawn-theory.com or (703) 650-5655. We will verify your request and respond within the timeframe required by law. You may appeal a denial by replying to our decision. We will not discriminate against you for exercising these rights.

9. Do Not Track

Some browsers offer a “Do Not Track” signal. Because there is no common industry standard, our Site does not currently respond to these signals.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Third-Party Links

The Site may link to third-party websites and services (including our booking and CRM providers). We are not responsible for their privacy practices. Please review their policies.

12. Children’s Privacy

The Site and Services are intended for adults and are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when posted, and we will update the “Last Updated” date above. Your continued use of the Site or Services after changes take effect constitutes acceptance.

14. Contact Us

Questions about this Privacy Policy or our data practices? Contact:

Lawn Theory LLC
12567 Summit Manor Dr, Fairfax, VA 22033
Phone/Text: (703) 650-5655
Email: legal@lawn-theory.com